Language, a Key Mechanism of Control
"Speak like Newt."

Positive, governing words
words to describe ourselves and our policies

Negative words & phrases
...and words for our opponents...

Active(ly)
Activist
Building
Candid(ly)
Care(ing)
Challenge
Change
Children
Choice/choose
Citizen
Commitment
Common sense
Compete
Confident
Conflict
Control
Courage
Crusade
Debate
Dream
Duty
Eliminate
  good-time
  in prison
Empower(ment)
Fair
Family
Freedom
Hard work
Help
Humane
Incentive
Initiative
Lead
Learn

Legacy
Liberty
Light
Listen
Mobilize
Moral
Movement
Opportunity
Passionate
Peace
Pioneer
Precious
Premise
Preserve
Principle(d)
Pristine
Pro-(issue) flag,
  children,
  environment
Prosperity
Protect
Proud/pride
Provide
Reform
Rights
Share
Strength
Success
Tough
Truth
Unique
Vision
We/us/our
Workfare

"Compassion" is
  not enough.
Anti-(issue) flag,
  family, child,
  jobs
Betray
Coercion
Collapse
Consequences
Corruption
Crisis
Decay
Deeper
Destroy
Destructive
Devour
Endanger
Failure
Greed
Hypocrisy
Ideological
Impose
Incompetent
Insecure
Liberal
Lie
Limit(s)
Pathetic
Permissive attitude
Radical
Self-serving
Sensationalists
Shallow
Sick
They/them
Threaten
Traitors
Unionized bureaucracy
Urgent
Waste

From a booklet that  was awarded a Doublespeak Award by the National Conference of Teachers of English in 1990.

http://propagandacritic.com/articles/examples.newt.html

EXAMINE SEVEN POISON FRUITS